Tableau Embedded Analytics unleashes the power of business data that would otherwise be kept internally. ‘Many people are already saying that data is the new gold or the new oil, and this will only be more true as time goes by.’ Sarah Robertson, product director at Experian Speed of data delivery For example, if an airline needs to demonstrate compliance with the latest training requirement for the local regulator, they can expose that data directly to them via a portal that is embedded with Tableau dashboards. By sharing information about an organisation through a business portal or a website is a hugely efficient way of meeting business objectives.
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We can apply the same principles as the aforementioned software vendors to business to business interactions. Tableau is a platform that users love to use,” says Pete Chizlett, regional vice-president, sales EMEA – embedded analytics and OEM solutions at Tableau. It’s way easier for us as users to understand our spending habits through graphical representation rather than searching through our statements. Software vendors deliver us insights in the blink of an eye using data visualisations.
We see embedded analytics in our everyday lives through banking apps and fitness apps. By doing so they are able to deliver insights quickly to third parties so they in turn can make data-driven decisions. With embedded analytics, organisations can share tailored dashboards to fit their customers’ specific needs. A leading vendor in this market is Tableau. The key to data-driven decision making is fast, efficient and timely delivery of data analytics, getting actionable insights and intuitive visualisation through embedded analytics. Whether maintaining strong customer experiences and analysing where to cut costs, or driving revenue growth, business decisions based on pure gut instinct are no longer enough to succeed. Getting the best out of your data efficiently is paramount in today’s business world.
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